Letters from the Salt is a story about friendship, legacy, loss, and the pursuit of a dream that refused to end. Years after building a land-speed racing motorcycle with the late Bobby Haas, the Haas Moto team finally makes their way to Bonneville to finish the story Bobby started. What began as a shared passion for motorcycles becomes something much deeper: an opportunity to honor Bobby’s memory, preserve his legacy, and experience Bonneville in his spirit. From the long journey to Bonneville and the preparation in the pits to the uncertainty and challenges of racing on the salt, this film captures the emotional reality behind the pursuit of speed. For the team, the goal is about more than setting a record. It is about doing something they had never done before, carrying Bobby with them, and recognizing the people and friendships that made the journey possible. As the team reflects on success, failure, and the thin line between the two, one thing becomes clear: the real accomplishment was making it to the salt and finishing what they started. Letters from the Salt is a tribute to Bobby Haas and to the passion, camaraderie, and determination that continue to carry his legacy forward.
A 74-year-old financier sets out to gain a “pinch of immortality” by attempting to break a world speed record on a hand-built motorcycle affectionately named Mister Fahrenheit. Bobby Haas, once the co-owner of Dr. Pepper, 7-Up and other soda giants, abandons his business career in search of more adrenaline-based endeavors. Atop his world-renowned sidecar racer, Bobby turns the energy of his twilight years towards cementing his name in the land speed record books. But when things take a sudden and devastating turn, Bobby and those closest to him must pick up the pieces and face death at the finish line.
The rockstars of custom motorcycle design and the founder of a famous museum find recovery and kinship on their improbable journey together.
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